PARTNERSHIP OPPORTUNITIES
SIGNAGE OVERVIEW -- Signage is a unique and powerful way of sending your company's message to a very diverse audience at many different events. From Jackals Hockey to concerts, WWE Wrestling and the Harlem Globetrotters, the First Arena offers your company an opportunity to build instant brand recognition to potential customers with disposable income! Dasherboards, concourse and bowl signs, in-ice logos, player benches, uniform and helmet logos, and Zamboni advertising ensure your corporate message is delivered not only at the Arena, but to thousands of fans watching sports news highlights or game footage.
SCOREBOARD TOP -- One Exposure The right to display fully illuminated advertising material on the top stationery panels of the center-hung scoreboard. This opportunity will give the advertiser ultimate exposure as fans continuously check the score, shots, time, and penalties. (Ad panel size is 1'8" x 9'8")
SCOREBOARD SIDE -- One Exposure The right to display advertising material on the side stationery panels of the center-hung scoreboard. This opportunity will give the advertiser ultimate exposure as fans continuously check the score, shots, time, and penalties.
BOWL SIGNAGE -- One Exposure One (1) fully illuminated backlit transparency location prominently displaying your company logo and message on the facade of the Arena's inner walls. (Ad panel size is 3' x 10'.)
PLAYER & PENALTY BENCH -- Two Exposures Two (2) full color vinyl advertisements prominently displayed on the glass behind the player and penalty benches. This is an exclusive opportunity to receive maximum exposure during all Jackals home contests. This will also leave countless impressions through newspaper photos, television broadcast and news coverage, in addition to fans in the First Arena. (Ad panel sizes are approx. 30'' x 23' & 30'' x 7')
CONCOURSE DIORAMA -- One Exposure One (1) fully backlit diorama ad panel capable of displaying full-color product advertising for company products, located near novelty booths, restrooms and concession stands. (Ad panel size is 2' x 4'.)
DASHER BOARD -- One Exposure One (1) full color vinyl advertisement prominently displayed in the prime hockey viewing area. This will leave countless impressions through newspaper photos, television broadcast and news coverage, in addition to fans in the First Arena. (Ad panel size is 30'' x 8'.)
IN-ICE LOGO -- Two Exposures Two (2) full color advertisements in the middle of all the action for non-stop exposure during all hockey events at the First Arena. The advertisement can surround the center ice face-off circle or can be positioned in several other areas. (Ad size is approx. 10' x 12'.)
PAPER THE HOUSE PROMOTION -- This promotion is becoming extremely popular with businesses and sponsors. Your 1/2 page or 1/2 page ad will be part of an advertisement flyer along with several other businesses. On a given night during the season, these advertisement flyers will be draped over every seat at the First Arena. Fans will pick up these flyers and be encouraged to patronize each sponsor. Your business can also include a money saving coupon for more customer traffic. Along with the ad, you will get tickets to the very same game that your ad appears. Very inexpensive way to get your name in the consumer mainstream.
VOMITORY SIGNAGE (LARGE) -- One Exposure One (1) fully illuminated backlit transparency location prominently displaying your company logo and message above the entrance/exit locations from the concourse to the inner arena. (Ad panel size is 2' x 4'.)
VOMITORY SIGNAGE (SMALL) -- One Exposure One (1) fully illuminated backlit transparency location prominently displaying your company logo and message above the entrance/exit locations from the concourse to the inner arena. (Ad panel size is 1' x 4'.)
HELMET LOGO -- Two Exposures This opportunity will see your advertisement get repeated exposure time and time again throughout the season. As the spectators are focused on the players, they are also getting repeated exposure to your full color helmet logo. This logo will get maximum exposure through all newspaper, TV, and photo coverage in the Twin Tiers Area as well as all visiting cities throughout the full Jackals Schedule.
JERSEY LOGOS -- One Exposure Each This opportunity will see your advertisement get repeated exposure time and time again throughout the season. As the spectators are focused on the players, they are also getting repeated exposure to your full color jersey logo. When the team wears their jerseys to promotional appearances, your logo will also be represented with repeated exposure. This logo will get maximum exposure through all newspaper, TV, and photo coverage in the Twin Tiers Area as well as all visiting cities throughout the full Jackals Schedule.
WARM-UP JERSEY During all pre-game activity, the jackals will wear a specific jersey designed by your business. The advertiser will have the freedom to choose many of the colors and ad placement to maximize their exposure. This logo will also receive exposure through all newspaper, TV, and photo coverage in the Twin Tiers Area.
WARM-UP SUITS Your company logo will adorn the warm up suites that the players wear throughout the season. Whether the players are making personal appearances or being interviewed by the media, your advertisement is sure to get repeated exposure.
ZAMBONI - 2 Full Machines The Zamboni is the most looked at piece of inventory in the arena and is a fan favorite. This opportunity gives the advertiser full artistic control on displaying their message on both Zamboni's for non-stop exposure in both First Arena Rinks.
RECREATIONAL ARENA DASHER BOARD -- One Exposure One (1) full color vinyl advertisement prominently displayed in the prime hockey viewing area. This will leave countless impressions during all of the Twin Tier Amateur Hockey Association games and tournaments as well as public skating, adult leagues, and Jackals Practices. Expected attendance for the upcoming year is 150,000. (Ad panel size is 30'' x 8'.)
PRINT MEDIA OVERVIEW The Jackals offer many other print options for our advertising partners that reach targeted consumers. Items such as Opening Night Tickets, Season Ticket Booklets/Coupons, and Program Inserts reach season ticket holders, corporate clients, and the casual buyer on a game-by-game basis. In addition, pieces like the Media Guide, Pocket Schedules, Player Posters, Player Cards, and Autograph Pads provide a unique way of reaching a large segment of the Twin Tiers market outside the facility!
PROGRAM SPOTS Ad sizes range from ¼ page to full page. Your business will have the ability to put coupons in the add space and/or business logo and message. Game night lineups/scorecards and multiple editions will guarantee repeated purchases and exposure throughout the season. Approximately 20,000 programs will be sold during the 2009-2010 season.
PROMOS/SPONSORSHIP OVERVIEW An extremely effective way to make a long lasting impression on Jackals consumers is through the "Game Experience"! The Jackals Game Experience is unparalleled and innovative, providing interactive entertainment throughout the game and intermissions. Sponsor an on-ice promotion between periods or at half-time that is only limited by the imagination and creativity of our sales staff. Whatever the "Game Night Event," your message will be remembered as part of an exciting evening that leaves a lasting impression. How would you like to be an owner of the Jackals? We can offer you the chance to "Own A Night" by becoming a Jackals Promotional Night Sponsor at selected home games. Your company will be tied with the standard of excellence the Jackals offer the Twin Tier community. Not only will your logo appear on 4,000 - 5,000 items produced and distributed by the team, but also your business will benefit from the pre-event promotional media blitz, which could include but is not limited to: ·Your company name and logo in all Jackals print, radio, or television media buys in support of the game ·Message board "Thank You's" and In-Arena P.A. Announcements and "Thank You's" ·Jackals Broadcast Network (which also includes the B-2 Networks and the World Wide Web) drop-ins leading up to the game ·Listing on any media promotional night releases
PUCKS All pre-game and game pucks will be adorned with your company logo. Game pucks are not for sale, so they will become a valuable collector's item. Approximately 15 P.A. announcements per game will recognize your business as the official puck sponsor of the Jackals, including all announcements when a puck leaves the playing surface.
KIDS CLUB SPONSOR This is the perfect opportunity for a business that wants to target the younger Jackals fans. Your company logo will be attached to all Kids Club activity, including birthday parties with the mascot, player appearances, and promotions of your choice. The Kids Club is active at all Jackals home games and also is involved with many of the intermission activities throughout the season.
BETWEEN PERIOD PROMOTIONS In between each period, your business will have the opportunity to be the center of attention. The promotion of your choice takes place with limitless advertising impression opportunities. Have contestants wear a company T-shirt while competing for a prize from your business or make up a promotion best suited for your product or service. Multiple P.A. and Scoreboard Announcements also add to your exposure.
GAME PERIOD SPONSORS This is the perfect opportunity for any size business. As official sponsor of the 1st, 2nd, or 3rd game period, your business will get repeated Scoreboard & P.A. mentions during the pre-game activities as well as during your sponsored period. In addition, your business will receive ad placement in the game night scorecards as well as mentions on the radio broadcast. Take advantage of the mascot during this period and have Blade give away a certificate or prize from your business.
P.A. & MESSAGE BOARD OVERVIEW Whether it's video, audio, or both, your message will be heard and/or seen by the thousands of captive hockey fans in attendance at all home games. Make an impact! Add a P.A. & Message Board package to your sponsorship to create frequency while delivering your advertising message during the game on our overhead scoreboard. Reach your target audience through multi-media for an even greater response.
P.A./SCOREBOARD ANNOUNCEMENTS Have your company message announced multiple times throughout the game. Your business name will also appear on the main scoreboard simultaneously with your announcements. A certificate or prize from your business personally delivered by the Mascot during the game is a popular tie-in with this opportunity.
**This is merely an outline of the many different advertising and partnership opportunities the Jackals have to offer. For more information, please contact one of our Corporate Sales Representatives at 607-734-7825.
